The Grow quadrant is where companies focus on expanding their product’s reach, visibility and increasing sales. This involves identifying new markets and target audiences, growing in existing markets, cross-selling/up-selling, and developing partnerships and collaborations with other companies.
Traditionally the marketing and sales teams are often siloed, with marketing focusing on generating leads and sales on closing deals. This can lead to a lack of coordination and alignment, resulting in lost opportunities and inefficiencies.
We believe these teams need to operate as a much more uniform and cohesive unit to drive better efficiency and more revenue.
